Course Introduction: Overview, Format, and Objectives
Laying a Foundation for Economic Modeling
Methods for Researching the Competitive Strengths of a Region
Workforce and Growth: Using Data to Tell Your Region's Labor Market Story
Mapping Industry Clusters, Analyzing Interdependencies, and Identifying Targets
Tools for Evaluating and Communicating Economic and Fiscal Impacts

How to Conduct Competitive Market Intelligence Research (VIDEO)

Understanding your area’s unique competitive advantages among regional competitors can sharpen your organization’s decision-making. Furthermore, thinking from the perspective of a business making critical location decisions can help you tailor your data “story” to employers’ interests.  In this video lecture, Angela Ladetto, Vice President of Business Intelligence & Research at the Detroit Regional Partnership, provides a step-by-step approach to conducting competitive market intelligence research. The module includes the following:

  • Practical advice and examples illuminating the demographic, geographic, and economic priorities that tend to guide business location decisions.
  • Emerging trends influencing business location decisions.
  • Explanations of  the various types of data sources that should guide thorough competitive market intelligence research.
  • Tips and resources for gathering a wide range of data and conducting an effective primary source research initiative.
  • Advice on benchmarking and communicating your region’s competitive advantages.

Resources and links mentioned in this lecture:

For hands-on demonstrations of using public data sources to conduct regional economic research, see the following modules from Part 1 of this course: