Course Introduction: Overview, Format, and Objectives
Laying a Foundation for Economic Modeling
Methods for Researching the Competitive Strengths of a Region
Workforce and Growth: Using Data to Tell Your Region's Labor Market Story
Mapping Industry Clusters, Analyzing Interdependencies, and Identifying Targets
Tools for Evaluating and Communicating Economic and Fiscal Impacts

Understanding Business Location Decisions and Evaluating Competitive Strengths

In this lesson, Angela Ladetto of the Detroit Regional Partnership explains fundamentals of analyzing business location decisions so that your region can better attract and retain employers. She applies this “employer’s perspective” to the steps of the competitive market intelligence research process.

In the guided practice that follows the video lecture, you will apply this holistic research approach to an actual corporate request for regional proposals: Amazon’s 2017 HQ2 RFP.