Understanding Business Location Decisions and Evaluating Competitive Strengths

In this lesson, Angela Ladetto of the Detroit Regional Partnership explains fundamentals of analyzing business location decisions so that your region can better attract and retain employers. She applies this “employer’s perspective” to the steps of the competitive market intelligence research process.

In the guided practice that follows the video lecture, you will apply this holistic research approach to an actual corporate request for regional proposals: Amazon’s 2017 HQ2 RFP.