New Webinar – Virtual Business Development Engagement Tool



C2ER 2021 Research Awards Webinar Series:


How the Detroit Regional Partnership Transformed a Traditional Industry Cluster Analysis into a Virtual Business Development Engagement Tool

October 26, 2021

2:00 PM – 3:00 PM ET

The interactive industry cluster business cases developed by the Detroit Regional Partnership (DRP), have been instrumental in shifting our business attraction efforts virtually. The tool is used to engage global companies, site location decision makers, as well as regional stakeholders, with our key industry clusters in a dynamic way that has increased connections for business development and resulted in business growth. Join the webinar to hear the highlights on the cluster strategy, data analysis, technology integration, story-telling marketing and more.


Jessica Worley, Research Manager, Detroit Regional Partnership

Julia Anderson, GIS Coordinator, Detroit Regional Partnership

Pricing: Free


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